Top 5 Smartphone Brands Worldwide of 2018 According to IDC

The market for personal computing devices is constantly changing, especially the smartphone sector, due to competition between various manufacturers.There are tons of handset brands that are currently flooding the global market right now. The smartphone market competition is very tight. For more than five years now, International Data Corporation or IDC has been holding its Worldwide Quarterly Mobile Phone Tracker study, which measures the overall growth of handset sales across the planet and in the process, reveals which brands are leading the pack in terms of total units shipped.

top 5 smartphones according to IDC

The top 5 Handset Vendors are based on total shipment data gathered by IDC within the second quarter of 2018 or from April to June this year. At number one, there's Samsung, which has been in this position since 2012. The Korean Giant has had a stellar streak at the top spot but interestingly, Q2 2018 is the first time when it got a negative year-on-year change in its total shipments. The Samsung Galaxy Note8 is still very popular in the United States and Europe while the company's J-Series entry-level line continues to do well in many developing Asian countries.

Top 5 Best Smartphone Brands of 2018

1. Samsung
Samsung remains at the top of the list, the Korean tech giant has had a long streak at the top since 2012. Although Samsung experienced a noticeable decline in sales compared to the same period in 2017, it is still the best smartphone brand in the world today and still one of the most popular smartphones right now.

2. Huawei
The tech giant Huawei got a whopping 40.9% increase in its year-over-year shipment numbers. The great market performance of the company's Huawei P20 Pro flagship model along with the success of the Nova mid-level line in emerging marketing like the Philippines allowed this renowned Chinese brand to finally break into the number two position.

3. Apple
Of all major handset makers, Apple Inc. is the most conservative when it comes to releasing new devices. In fact, it's been almost a year now since the American company announced the Apple iPhone 8, 8 Plus, and iPhone X. Considering this, I think the slowdown in handset sales that they experienced in Q2 2018 was to the expected. Currently, Apple is at number three but once their new set of iPhones have been released, I believe their ranking will recover greatly.

4. Xiaomi 
With a whopping 48.8% increase in its Q2 2018 smartphone shipments compared to what it got in Q2 2017, Xiaomi is the fourth most prolific handset vendor in the world. The sheer number of its phone models (so many that some of them already have confusing names) plus the fact that it is now the leading smartphone brand in India truly make this brand a terrifying competitor for the other companies in this list.

OPPO's continuously growing presence in developing markets in South East Asia, Middle East, and India gave the company the number five spot, which is still remarkable considering that it is also the youngest brand in this bunch. Here in the Philippines, the OPPO F7 midrange smartphone, which was released in April 2018, has just become the company's best-selling model to date. Hot on the heels of OPPO F7's success, the brand released the OPPO Find X flagship smartphone, which comes with a slew of innovations including its notch-free All-Display face, Stealth Camera mechanism, and Super VOOC fast charging technology.

According to IDC, smartphone vendors shipped a total of 342.0 million units globally during the second quarter of 2018, resulting in a 1.8% decline when compared to the 348.2 million units shipped in the second quarter of the previous year. To survive this slowdown, smartphone makers will have to focus on new innovative features and form factors along with sales incentives and promotions to drive growth in many highly competitive markets moving forward.

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